Hardcore Off-Roaders Can Be Luxurious Too? The VELONSEN BJ40 Breaks All Expectations
Stop equating off-road vehicles with “rough” interiors—the BJ40 modified by VELONSEN redefines the “contrasting aesthetics” of off-road travel. It blends a steel-armored exterior with silk-grade interior refinement, making hardcore performance and luxurious comfort more compatible than ever.
The exterior is its strongest first impression.With a length close to 4.8 meters and wheel arches and bumpers modified to resemble Iron Man–style armor, it radiates an unmistakably rugged presence. The elongated strobe lights are like blades cutting through the night, illuminating every off-road adventure. Its imposing dimensions—1.94 meters wide and 1.96 meters tall—paired with a black body give it a natural aura of intimidation, as if telling passersby to “keep your distance.” This machine was born for unforgiving terrain.
Open the door, and an entirely different world unfolds.The soft white and military-green upholstery feels like the earth embracing the forest, with a touch as delicate as fine brocade. The steering wheel features upper and lower sections made of peach wood, like the craftsman’s imprint of time—a touch of artistry within reach. The 12.8-inch central control screen and 10.25-inch digital cluster form a connected dual-screen setup, enhanced by a 360-degree panoramic camera for full driving confidence. The professional off-road seats contour to the body, ensuring fatigue-free long-distance journeys, while cruise control adds convenience on all terrains.
In terms of performance, it is an “economical, practical beast.”A 2.0L engine paired with 180 kW of power and 395 N·m of torque, combined with a front-mounted 4WD system, allows the 1,965 kg vehicle to handle mountain roads with steady confidence, reaching speeds up to 180 km/h. Even better, it runs on standard 92-octane fuel. The 2,760 mm wheelbase frees rear passengers from cramped leg positions, balancing off-road capability with family practicality.
VELONSEN’s craftsmanship turns this BJ40 into a “dual-persona” machine: The exterior is a warrior built to conquer the wild, while the interior is a sanctuary of comfort. The powertrain unleashes raw strength, yet the details hide gentle sophistication. It proves that off-roading doesn’t require sacrificing comfort—and luxury can absolutely coexist with adventure.
Whether charging across rugged terrain or navigating daily commutes, this VELONSEN BJ40 meets every expectation—because toughness and softness are never mutually exclusive.